Choice is developing this campaign, broadcasted in RFM and Renascença radios and in Correio da Manhã, Destak and Metro newspapers. The campaign announces the 20% discounts in several areas – Dining, Room, Bathroom and kitchen. Choice was responsible for the concept, graphic design of the advertisements and copy of the radio spots.
Choice developed news for Millennium bcp for newspapers covers. To inform, more than advertise, about products and services of Millennium bcp for Portuguese companies was the aim of the campaign, promoted in the main newspapers of Portugal.
For the informative texts, Millennium bcp chose Choice, an agency with many years of experience working with the Bank. The Millennium bcp news were in four pages of the newspapers Público, Correio da Manhã, Diário de Notícias, Jornal de Notícias, Jornal de Negócios, Diário Económico, Diário de Notícias da Madeira and Açoriano Oriental.
Choice established a partnership with Engel & Völkers stores in Cascais, Parque das Nações (Lisbon) and Restelo (Lisbon) regarding marketing, communication and advertising services.
This partnership is a tool for the global development of the company and its stores, supporting the business plan of the Engel & Völkers stores above mentioned. The agency developed a divulgation and communication plan of the stores and their portfolio to its current and potential customers. Among other aspects, this plan includes the coordination with the media in marketing and advertising actions.
Choice works on a daily basis with Pollux, in order to support the corporate communication of the company and its stores, the advertising area and the press office.
Choice has been managing the brand image in several areas – press advertising, outdoors, radio spots and TV presence cards. Furthermore, has also ensured the communication with the media and the production of the digital webletter, a tool that promotes the products, brands, promotions and other initiatives developed by Pollux eight stores in Portugal. For the stores, the agency has been developing several communications materials, such as posters and flyers.
The agency also works with Robalo, S.A.
Nestlé was the main sponsor of the Observatory of Food and Nutrition in Portugal. Choice was the agency elected to create corporate advertising for a publication in this scope.
The corporate advertising was integrated in a publication about the Observatory that aims to know and evaluate the nutrition and food trends in Portugal. The goal of the advertisement was to communicate Nestlé’s nutritional commitments pillars.
Choice was responsible for the contents proofreading and creation of the layout for a double page advertisement and its final artwork.
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