Choice was chosen by Amorim & Irmãos, Cork’s Business Unity of Corticeira Amorim, for the production of texts for the company’s new site. With this work, the agency increases its content’s portfolio, which currently includes health, insurance, banking, nutrition, home, sports, culture and, now, cork areas. The new information support renews the online communication with the wine industry, restaurants, opinion makers, internal and external audience.
Its main objectives are to communicate the advantages of cork stoppers as a natural closure, to show the company’s innovation and investment in highly developed technology and I&D applied in the production of Amorim cork stoppers and to publish its portfolio. The texts produced by Choice include the entire cork cycle, from cork oak forests to its application in cork stoppers, as well as in design, industry, aeronautic projects, among others.