The largest producer and supplier of cork materials in the world chose Choice to write the contents for the corporative website, available in www.amorim.com.
Refresh the language, distinguish Corticeira Amorim as the cork sector leader and highlight the Company’s innovative profile were the three main challenges proposed to Choice. The agency ensured the new corporative website’s contents, in a consumer oriented perspective, instead of an institutional outlook, highlighting Corticeira Amorim’s core business, R&D and Sustainability areas. The website’s objective is to communicate the association between cork industry and news applications for cork, Corticeira Amorim iconic projects and portfolio. The contents produced by Choice comprehend the cork’s cycle, from the tree to its application, not only in cork stoppers but also in areas such as design, industry and aeronautics, among others.