Institutional image of Millennium banque privée

Choice was responsible for the creation of the new institutional image of Millennium banque privée and its appliance in the bank’s means of communication with the clients.

The new institutional image has a strong connection to the head office of Millennium banque privée, the historical building of the Molar Tower, an emblematic monument of the Molard Square, in the heart of Geneva. The new image is being used since 2012 in several bank materials, such as newsletters for clients, iPad, brochures, institutional presentations, folder, and bag.