Médicos do Mundo’s Porto Escondido campaign

Choice was responsible for the creativity and promotional materials for the fund raising campaign of the project Porto Escondido of Médicos do Mundo association.

The agency developed the claims, contents and layout of letters to different targets and the envelope for the help coupon. The communication with the current and potential donors was also made via digital, with the creation and send of a marketing e-mail and the elaboration of banners to the institutional site and Facebook of this Non-Governmental Organization.