Choice was responsible for the creation of the new institutional image of Millennium banque privée and its appliance in the bank’s means of communication with the clients.

The new institutional image has a strong connection to the head office of Millennium banque privée, the historical building of the Molar Tower, an emblematic monument of the Molard Square, in the heart of Geneva. The new image is being used since 2012 in several bank materials, such as newsletters for clients, iPad, brochures, institutional presentations, folder, and bag.


Choice was responsible for the creativity and promotional materials for the fund raising campaign of the project Porto Escondido of Médicos do Mundo association.

The agency developed the claims, contents and layout of letters to different targets and the envelope for the help coupon. The communication with the current and potential donors was also made via digital, with the creation and send of a marketing e-mail and the elaboration of banners to the institutional site and Facebook of this Non-Governmental Organization.


SQUARE ASSET MANAGEMENT, one of the biggest real estate asset management company in Portugal, elected Choice to develop its corporate presentation.

In this document, SQUARE A.M. is presented to the real asset management market with a new corporate image and a more structured and direct communication. Choice was responsible for the development of the presentation, including the research, definition and writing of the contents, the layout, pagination and creation of the new image.

The corporate presentation is available in Portuguese and in English and was adapted to target markets. The goal is to communicate its expertise areas, services and assets managed by the company. The contents also include a timeline, the curricula of the management team, the international experience and some case studies related with the real estate assets.


Millennium banque privée is part of Choice’s customers base since 2012 and has now entrusted to the agency the image of the official account opening documents.

Millennium banque privée is developing a set of official forms for account opening by individual and corporate customers and has elected Choice to apply the bank’s institutional layout in these documents.

The forms are available in editable pdf, with predefined fields, and printing format, for manual filling. Choice responsibility consists in the application of the bank’s institutional image and elaboration of the editable files.

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