Choice coordinated the presentation event of Roca new collection in Portugal. It’s called Inspira and inspired presenters, actors, models and journalists, which were in the event. We were also responsible for the creation of the visibility materials, layout and contents of the invitations and press kits.
The presentation took place in Roca Lisboa Gallery (Praça dos Restauradores), in a historical and emblematic building of Lisbon, where this innovative collections continues exposed.
Inspira is a collection that breaks with the conventional stereotypes, regarding the design and used materials. With a new generation of high quality and thin ceramics, 30% to 40% lighter that the conventional materials, it allows the combination of different styles, always with the same design pattern.