Viva o Verão (Hurray for Summer)

Design and creativity, logistics, data management, Human Resources coordination, audiovisual, animation and coverage.

Held in 2005, regarding the campaign Viva o Verão (Hurray for Summer), the event promoted Império Bonança brand and fulfilled its social responsibility role in the preservation and security areas. The action took place in five Portuguese beaches, where there were given advices about health, first aid and environment protection. The program included several recreational activities and the presence of celebrities: Fernanda Freitas, journalist and tv presenter; João Melo, tv presenter and vocalist of the band Fúria do Açúcar; Claúdia Cadima and Valéria Carvalho, actresses.